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The Ariens story is a true example of the American Dream. When times got tough during the Great Depression, Henry Ariens and his three sons – Steve, Leon and Francis – had to close their Brillian based iron works. However, like the phoenix rising from the ashes, this was merely a new beginning for the Ariens men, and with a $1,500 loan borrowed against Henry’s life insurance policy and another $1,500 raised by selling shares of stock to a family member, the four men got back to work.
The Ariens Company as we know it nowadays began in 1933, when Henry and the boys developed the first American-made rotary tiller and conducted a campaign to teach commercial growers, nurserymen and landscapers how the new Ariens Model A Tiller worked. Over the next two decades the Ariens Company became an established player in the lawn and garden market, and even won a U.S. Army Ordinance Award for crisis manufacturing during World War II. When Henry Ariens died in 1956 his sons took over the company and continued their father’s legacy by growing the business further and introducing a variety of new products, including the machine for which Ariens is best known: the Sno-Thro®.
Today, Ariens’ Sno-Thro® is the leading snow-thrower brand worldwide with distribution in the US, Canada and Europe. As well as this, Ariens is now well known for producing a wide range of high quality gardening and lawn maintenance products ideal for domestic and commercial use, including their excellent lawn tractors and walk behind mowers, all of which are manufactured with the same drive for durability which motivated Henry Ariens back in his garage in 1933. Built to be tough but easy to operate, these heavy duty steel machines are engineered with commercial-grade cast iron gear cases and large intake components which set the standard for reliability and mean that Ariens products are often even passed down from one generation to the next.
One would hope that Henry Ariens would have appreciated seeing Ariens machines being used by many generations of the same family, reflecting the way in which the Ariens Company itself has been stewarded by successive generations of Ariens, all striving to live up to Henry’s pioneering work. This commitment to the company’s humble origins is reflected in Ariens’ five Company Core Values: Be Honest, Be Fair, Keep Our Commitments, Respect the Individual and Encourage Intellectual Curiosity. As such you can always be confident of superb performance and dependability with an Ariens machine, even when dealing with the very toughest horticultural work.